Marketing takes over the internet, stop annoying ads please

This contribution I wrote more out of frustration. It is about the recent changes in internet presentation regarding popups and advertising. More and more it seems that websites start to look like American TV stations. Commercials everywhere and at anytime.

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Video ads are not only stealing your time, they are simply annoying

Commercials are hard to avoid. But as long a commercial has a more or less static place on a page and keeps it mouth shut, one could more or less live with it. But lately commercials are plsced more often as videos that spontaneous start to play and make sound when you open a web page. Even on newspaper sites one is confronted washing powder ads that even make a sound. So not only obscure websites have these annoying ads anymore.

Facebook

Latest news is that also Facebook is planning to start this fall with video advertising. To don’t make customers feel uneasy about this, the videos of maximum 15 seconds have no sound (for now). But the videos will play, if you like it or not.

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Video and News channels

A video network like Youtube is losing its charm through the enormous amount of advertising that interrupt playing. There are ads that the visitor can skip after 4 seconds and ads that play 15 seconds. Finally there are these annoying popup ads and messages in the video that you have to click away.

CNN is using a large amount of video on their website. But on every video that you like to watch you have to go through a video ad of sometimes up to 30 seconds. 30 seconds for a video of sometimes less than 2 minutes, that is 25%.

It is not an exception to bug the visitor constantly with video ads. It will greatly change the way we will experience internet in the coming years. And maybe US citizens are used to the fact that every 10 minutes you are bothered by something that has no information value at all to you, but not everybody can appreciate this.

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The popup window revived

Sometimes there seems to be no balance in good taste, functionality and visitor enjoyment. Just after the internet browsers was commonly accepted, it didn’t take long that users where bugged with endless popup windows with commercials. The browser manufacturers came with build-in popup blockers and for long it seemed to be the cure to great annoyance.

But the popup and sliding popups are back. With the capabilities of JavaScript (and jQuery) the ways to present content in a browser has almost no limitations. Bloggers see it as service to their visitors to constantly have their blogs come up with annoying windows asking about subscribing to their newsletter or do a review. And while you are browsing annoying message slide in, informing you about what other readers also thought what was interesting.

There seems to be no limit anymore in how website designers think that a user will experience their site. Well, most of them certainly can use a communication training of some kind or maybe just try to talk to a real person once in a while.

advertising doesn't work

What will the future hold?

Internet shows clearly that many designers can make beautiful things, but have no taste. Websites become more like the annoying sales lady that bugs you in a store before you even had a good look at the merchandise.

I think that this "neck breathing" has just started. It is going to get worse. The hottest business is the internet business. Marketing in algorithms and user statistics. And unfortunately most money have to come from advertisers that don’t care about what the customer says, they follow what customer behavior statistics tell them.

Advertising is like locust all over the internet

Links

The State of Online Advertising (by Adobe)
Banish annoying video ads from your internet eperience
Get ready for Facebook’s annoying new ads
The most annoying online ad formats revealed

Johan van de Merwe
Dedicated to professional software development since 1985. Has worked since 1992 as IT manager in several international operating companies. Since 2007 CEO and Sencha Ext JS web application developer at Enovision GmbH.

Comments

  1. Good article about ads. I personally feel that the ads are replacing actual content on most websites. Just a quick look around the web will verify this.

  2. dick fraley

    My only antidote against all the pop ups invading the net is to purposely avoid buying the advertised product.

  3. TooManyAds

    Simply not buying the advertised product has not stopped them. If anything, they have grown stronger.
    From when the internet first came out in the late 80s and up to about the early 2000s, you could find whatever you wanted without ads blocking your way. The internet experience for regular people was truly pleasant, fast, convenient, and your time was never wasted; you only spent YOUR time on the content you wanted. All this and service provider fees were no where as expensive as it is today. If you’ve just joined the internet in the last decade, don’t believe the BS they feed about expanding infrastructure is a pricey must.
    Now with ad content taking up so much bandwidth, the service providers are passing on the cost to us. This cost is to expand their infrastructure so that more ad content can be delivered, whether you wanted the ad content or not.
    This is a vicious circle. Any free hosted community forums & sites could no longer afford the higher costs associated with the expanded infrastructure; they had to resort to allowing ads. This in turn gives ad companies more power to make us look at more ads and “justification” to expand infrastructure for advertising purposes.
    They might as well strap speculums over our eyes to ensure we see all their ads 24/7. Even if we did not buy useless & unnecessary products, ad execs simply point to the number of clicks and page refreshes to claim that their advertising is “working”.
    Enough is enough! Enjoy the good life all you want but WE do not want to pay for these ads. Ad execs should not have control of the entire internet. Those who want can go into a pay-per-use ad zone; ad companies should pay for their own expansion needs. We want an ad free internet zone, like we had seemingly long ago. Paying small increases for improved infrastructure is fine, but not this ponzi scheme they have going.

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